Mediacon16 all set to begin tomorrow


Preparations for Mediacon, a two-day annual national conference by the communication department of St Joseph’s college is all set to be showcased on November 24-25, 2016.

“This conference will create a place where students, academicians and media professionals will converge,” said Parinitha Shinde, post-graduation co-ordinator of Communication Department.

The conference will be inaugurated by Rana Ayyub, journalist and author of ‘Gujarat Files: Anatomy of a cover up’. Reevan Vishwas, one of the student co-ordinators said that the conference will not just educate the people about how the media works but will also help them analyse the stories beyond what media shows them.

The conference will have paper presentations by young scholars along with panel discussions by eminent media personalities such as Nisha Susan, co-founder-editor of The Ladies Finger (online feminist magazine) Pooja Prasanna, principal correspondent, Times Now, and Shruthi H. M, a senior reporter of The New Indian Express on various topics on media.

Fr. Pradeep, the staff co-ordinator for the conference said, “Media and politics has been a part of every individual and everyone is highly influenced by the media”. He added that this topic is in relevance to the current scenario. The endeavour of this conference is to bring a new perspective to the discussions on media and politics.

There will be a movie screening of ‘Kya hua is shahar ko’ by Deepa Dhanraj, a filmmaker, which talks about the reality of the famous communal clash that took place in 1984 on the second day of the conference.

Srimathi P, co- student coordinator said that we have reached a stage where we need to stop believing everything that the media shows us. “Do not just be a consumer of news, but comprehender of it; that’s what Mediacon aims at demonstrating” she added.

Mediacon 2016 Schedule

Day 1 – November 24: Inaugural ceremony

9.30 – 9.35 Welcome note and prayer song
9.35 – 9.40 Reevan Vishwas Rego, Student Co-ordinator, welcomes the attendees
9.40 – 9.45 Lighting of the lamp
9.45 – 9.50 Address by Fr Victor Lobo, Principal,

St Joseph’s College

9.50 – 10.00 Dr Fr Richard Rego introduces the keynote speaker
10.00 – 10.30 Ms Rana Ayyub, delivers the keynote address
10.30 – 10.35 Vote of thanks by Srimathi Perumal,,Student Coordinator

Paper presentations
Session 1

Category: Media shift from proposition to propaganda
Moderator: Vinaya Nayak
10.40 – 10.50 Moderator introduces the topic
10.50 – 11.10 Ganesh Gopal & Ananya Filbert:

Media: Bias, Probity and Propaganda

11.10 – 11.30 VahiniAravind & Rajeshwari R

Impact of media on social behavior during crisis: A case study of Cauvery water dispute news coverage among Kannada news channels

11.30 – 11.50 Discussion
11.50 – 12.00 Tea Break

Session 2

Category: News as satire and satire as news
Moderator: Noorie Aziz
12.00 – 12.10 Moderator Introduces the topic
12.10 – 12.30 Surabhi Suru:

News as satire and satire as news

12.30 – 12.50 Tara Saldanha: Graphic Content: An Exploration of the Use of the Comic Form in Journalistic Texts
12.50 – 13.00 Discussion
13.00 – 14.00 Lunch break

Panel Discussion

14.00 – 15.30

Topic- Media and the reinforcement of patriarchal muscle in contemporary Indian society


  1. Nisha Susan, Co-founder-editor of the feminist online magazine The Ladies Finger
  2. Dhanya Rajendran, Managing Editor, The News Minute,
  3. Shruthy Shastry – Journalist

Moderator: B.N. Jagadeesh – Human rights advocate

15.30 – 16.00 Q/A session and discussion

Day 2 –  November 25

Paper presentations

Session 1

Category: Participatory Journalism and social movements
Moderator: Naresh Rao
10.00 – 10.10 Moderator introduces the Topic
10.10-10.30 Padmanabha K. V. & Dr. Sathish Kumar

Effect of Facebook on political ideology of young adults

10.30-10.50 Francis Barclay & Anusha Venkat

Media effect on media: Progression of political news and tweets during India 2014

10.50- 11.10 Adnan Alomari  & Dr Varghese P.A.Facebook Utilization and Arab Spring Movement: A Case   Study among Yemeni Youth
11.10 – 11.20 Discussions
11.20 -11.30 Tea Break

Session 2

Category: Media and multiculturalism
Moderator: Ashok Kumar
11.30– 11.40 Moderator introduces the topic
11.40 – 12.00 Marianne de Nazareth & S. Nagarathinam
The Print Media’s Role in Educating Humans to co-exist with Urban Birds
12.00 – 12.20 Discussion
12.40 – 13.00
13.00-14.00 Lunch Break

Film Screening

14.00 – 15.30 Film Screening
“Kya Hua Is Shahar Ko”
15.30 – 16.00 Discussion with Director Deepa Dhanraj

Valedictory ceremony

16.00– 16.30 Certificate and Prize distribution
Micro Post
16.30 -16.35 Vote of Thanks by Fr Pradeep Anthony
Staff Co-ordinator





Profiles of speakers:


Rana Ayyub is a journalist and an independent columnist. She resigned from Tehelka in November 2013, to protest against the organization’s handling of a sexual assault charge against its editor-in-chief Tarun Tejpal.

She is also the author of  ‘Gujarat Files: Anatomy of a Cover Up.’ Rana Ayyub’s investigation of the Gujarat fake encounters has been listed by Outlook magazine as one of the twenty greatest magazine stories of all time across the world.

• In October 2011, Rana Ayyub received the Sanskriti award for excellence in journalism.
• Rana Ayyub’s book is all set to be converted into a film script by one of the leading directors of our times.
• In 2016, Rana Ayyub was awarded the journalist of the year by Muslim Mirror, one of the leading voices for minority justice in India.
• Actress Richa Chada claimed to have been inspired by Rana Ayyub, who is also her friend, in 2016 film Chalk n Duster, where she plays a journalist.


Gender Analysis of The Ladies Finger – Feminist Journalism.
Covers a wide range of topic of interest like politics, sex, education, pop culture, health, work, etc.
Nisha Susan has a continuing interest in writing about gender, culture and the points where gender and culture intersect.
Previous Workplaces – Yahoo Originals, Tehelka Magazine (feature editor), Timeout Delhi and The Big Indian Picture (columnist), Pink Chaddi Campaign (founder).
Current Organisation – The Ladies Finger
• Won the 2015 Laadli Gender Sensitivity Media Award for her reportage on sexual violence.
• Time Out included her in its list of Top 10 Activists in India
• Femina included her in its list of India’s 35 Most Influential Women, Under Age 35.


Pooja Prasanna is currently working as Principal correspondent at Times Now. Her skills include video production, video editing, broadcast writing and television writing. Previous Workplaces- Deccan Herald (Intern), Radio Mirchi (Intern), Saahas (Volunteer), CNN IBN (Intern), Bangalore Beat and Travel Karnataka (Freelancer)


Shruthi H.M is a senior news reporter at The New Indian Express. Prior to this, she was a Staff reporter at Deccan Herald.

Her latest work includes in-depth news pieces on despair of farmers for the drying up of Cauvery river, impact of Trump’s victory and how it is impacting the Indian IT sector, and her work ranges from investigative journalism to Government issues, and much more.About St Joseph’s College (Autonomous), Bangalore:

St Joseph’s College is one of the oldest colleges in the State of Karnataka. With a history of more than 130 years with it, this is one of the renowned educational Institutions of the country and beyond.

It imparts graduate, post-graduate and research education while searching, renewing and expanding itself exponentially. The institution attempts to be ever relevant to the changing situations of the times.

St Joseph’s College (Autonomous) believes in the Jesuit and constitutional ideal of contributing towards a society of equality, fraternity and liberty through an admission policy of preferential option for the poor.